Fairy has helped mums care for their babies with information and advice for over 20 years and the partnership with BLISS - the premature baby charity, is a natural progression of this care. Fairy is committed to helping BLISS provide support and information for premature babies and their families.

A staggering 1 in 8 babies is born premature or sick in the UK – one of the highest rates in Western Europe, and this was one of the reasons Fairy supported BLISS for a third consecutive year in 2007. For the past three years Fairy has helped BLISS fund research into helping special care babies. Through the Open Your Heart, Skin-to-Skin Care and 'Support 1 in 8' campaigns, Fairy and BLISS are committed to helping improve the lives of premature or sick babies, and their families.

Andy Cole, BLISS Chief Executive, says
“BLISS is delighted to have joined forces with Fairy for the past three years. Thanks to Fairy, we are able to commission groundbreaking research - the results of which will be used to improve the lives of babies born premature or sick, and their families.”