Fairy Non Bio Gel condenses the huggable softness of Fairy into the UK's and Ireland's first squeezable Non Bio gel. It comes in a unique compact bottle complete with its own dosing cap. Simply put one high precision squeeze of gel into the cap, then place it straight into the centre of the wash to experience great results and a more hassle free laundry experience.

With its conveniently shaped bottle and reduced size, Fairy Non Bio Gel also takes up less space on your shelf. The dosing system and thick gel has been specifically designed to minimise wastage, drips or spills - and gives you complete control over how much you use for different size washes. Thanks to its concentrated formula, you'll find just one squeeze into the dosing cap is enough for your whole family's load.

And it's not just us at Fairy who think it's great. Fairy Non Bio Gel has been put to test across the UK and 8 out of 10 mums say they would recommend Fairy Non Bio Gel to other mums*. What's more, Fairy Non Bio Gel is dermatologically tested and has been awarded the British Allergy Foundation Seal of Approval by Allergy UK. So you can rest assured that clothes washed in Fairy Non Bio Gel will be gentle and kind next to your family's sensitive skin.

 

 

* Test conducted by Millward Brown with 200 respondents in January 2009.